During February 2023 the project director of the Aware+Vision proposal, Keith Mckenzie have been featured in an article for "The Voice" Newspaper. The story was written by the paper's midlands journalist and contributor Veron Graham. The story covers expressions from Keith Mckenzie's different aspects, his personal experiences, insight and aspirations. It includes Keith's personal challenges & obstacles living with being black and with Asperger Syndrome, the challenges. How became nominated for a regional mental health award back in 2017, my awareness projects (with Plus Value Awareness) and his involvement in the commonwealth-related video campaign. This edition of the voice newspaper featuring Keith McKenzie is available at newsstands around the UK during February. The Voice newspapers subscribers can able to access the newspaper and the story featuring me online. Futher developments will appear here and on social media. Notice to editors: The Voice The monthly current affairs newspaper publications cover a variety of stories and topics related to UK citizens  with an ethnicity of African-Caribbean background. In 2022 the paper celebrated its 40th Anniversary since the paper launched when it was a weekly publication to a monthly edition today in print and via a paywall subscription online. Keith Mckenzie Keith is an awareness campaigner, a creative designer (Graphic design and digital art) and a salsa dancing participant With a background in Art & Design (including Graphic Design & Digital art) and a participant in music-related film documentaries, events & record label project King Of the Beats including filming and behind the scene preparations. Keith was educated at Hereford College of the Arts, the University of Northampton, Birmingham City University and Google's Digital Garage. Since 2000, he has developed over twenty years in providing awareness projects, campaigns and activities with the Awareness brand Plus Value Awareness along with Differences Originals. Also are involved with salsa classes in the local community as an assistant. Also have participated in major dancing conventions twice a year at Birmingham's NEC for Birmingham Latinmotion and London's ManboCity. In 2022, Keith become a featured community participant for Birmingham who became part of special projects and campaigns to promote a positive legacy beyond hosting the commonwealth games

A new family of awareness-related digital templates was developed and being rolled out to appear as social media posts for Plus Value Awareness social media channels. The specially developed templates aimed to encourage social media to discover the range of projects, information, features and many more from the Plus Value Awareness website. The first batch of 96 digital templates is developed to cover different aspects of the Plus Value Awareness initiative: Projects extracts A family of extracts from a particular project & campaign cover a variety of information, guidance and reminders Projects to discover An encouragement to take a look at particular projects. In addition, a family of templates to discover elements within a particular project. The aim is to encourage the social media audience to explore the range of projects, information and online features. The new looks are not just a makeover but also a change to approach, especially with encouraging messages on the templates which encourage to discover specific projects & features. The presentation style of the template was based on an initial trial posted in early 2022. Due to some major shake-up to the online projects and features, a new family of templates was needed to match the online changes. (Especially with the introduction of Zero Toxic and the Enhancement to the existing Advantage project). As well as appearing on the Plus Value Awareness social media changes the new templates will also appear on the Differences Originals Facebook page. More examples are to be developed including from the online feature “Events+” (after the transformation of the feature is complete.) Also, extracts of articles are to be added from the insight blogs on Tumblr.  In addition, new style vertical templates are to be developed for the stories feature of the Plus Value Awareness Instagram profile. It will feature some examples of the new general social media templates. More extracts are to be added from the delivered exclusive projects, specially made to support specific awareness events. Watch out for the new style digital templates by following the following awareness social media profiles Plus Value Awareness Twitter Plus Value Awareness Instagram Plus Value Awareness Facebook Differences Originals Facebook (Notice to editors) Plus Value Awareness The Plus Value awareness initiative is a family of projects, information & campaigns about challenges to understanding and awareness for people with invisible difficulties, to see more human rather than medical aspects and to promote and educate a better sense of value. Eventually develop this awareness initiative to provide in the future potential services, products and social mission activities as part of the umbrella identity Aware+Vision Hidden differences are used to describe independent people which live with specific neurological difficulties or Anxiety which is not noticed. This is associated with moderate or mild psychological and learning-related conditions (including a mild form of autism through to, Dyslexia, Dyspraxia, ADHD & Social Anxiety). Differences Originals The online feature contains a family of specialised projects with a different perspective compared to the general Plus Values Awareness projects. Also, Differences Originals presents a family of legacy projects created by Keith Mckenzie Since 2000. Keith Mckenzie Keith is an awareness campaigner, a creative designer (Graphic design and digital art) and a salsa dancing participant With a background in Art & Design (including Graphic Design & Digital art) and a participant in music-related film documentaries, events & record label project King Of the Beats including filming and behind the scene preparations. Keith was educated at Hereford College of the Arts, the University of Northampton, Birmingham City University and Google’s Digital Garage. Since 2000, he has developed over twenty years in providing awareness projects, campaigns and activities with the Awareness brand Plus Value Awareness along with Differences Originals. Also are involved with salsa classes in the local community as an assistant. Also have participated in major dancing conventions twice a year at Birmingham’s NEC for Birmingham Latinmotion and London’s ManboCity. In 2022, Keith become a featured community participant for Birmingham who became part of special projects and campaigns to promote a positive legacy beyond hosting the commonwealth games

A second special article featuring the project director was developed during the autumn months of 2022 for an awareness campaigner legend for the Give Us A Break campaign during Anti-Bullying Week The article is for the website of Anna Kennedy OBE, one of the UK & the World’s leading awareness campaigners for embracing the positives of the Autistic Spectrum. The article includes expressions on this edition of the online special for Give Us A Break was developed. It provides a summary of the contents. This includes four original articles and recommended projects. Also, the article featured a summary of information on the launch of the new awareness projects during the week of the Give Us A Break campaign. The Zero Toxic project provides information, guides and campaign-style messages against prejudice bullying discrimination and hatred. Not only for the autistic spectrum but also ADHD, Dyslexia, Dyspraxia and Social Anxiety On the article page on the Anna Kennedy Online website, you can download the full detailed version of the article including the background of Anti-Bullying and the development of the Zero Toxic project for Plus Value Awareness. You can view my article on Anna’s Kennedy online awareness website. The article was written by Keith Mckenzie for Anna Kennedy Online The project Director would like to personally thank Anna Kennedy and her online team for featuring me on the website. Very much appreciated Notice to editors: Give Us A Break Campaign by Anna Kennedy Online The Give Us A Break project is developed and organised by Anna Kennedy OBE, The award-winning educator and campaigner She is one of the leading awareness campaigners in the UK & the world. She has dedicated her life to valuing and empowering autistic people beyond their difficulties. She has established two schools, a college and a respite facility. Anna provides a variety of education workshop and webinars which also features autistic voices. She hosts a unique radio every week focusing on the positive changemakers and achievers of the Autistic Spectrum. Her website provides her audience to cover different articles, information and campaigns based on ground-level experiences. Empowering autistic people to have their voices beyond generalised understanding. Anna has developed involved in a variety of projects and events including the event Autism’s Got Talent and AKO Expo, Autism Hero Awards and Cultural campaign, Autism Dance Day and many more. In 2012 Anna was awarded the OBE (medal for Inspirational Mother for the Queen’s Birthday Honours. In addition, she also took part in the special charity version of Strictly Come Dancing for Comic Relief. Keith Mckenzie With a background in Art & Design (including Graphic Design & Digital art) and a participant in the music-related film documentary, events & record label project King Of the Beats including filming and behind the scene preparations. Keith was educated at Hereford College of the Arts, the University of Northampton, Birmingham City University and Google’s Digital Garage. Since 2000, he has developed over twenty years in providing awareness projects, campaigns and activities with the Awareness brand Plus Value Awareness along with Differences Originals. Also being involved with salsa classes in the local community as an assistant. Also have participated in major dancing conventions twice a year at Birmingham’s NEC for Birmingham Latinmotion and London’s ManboCity. In 2022, Keith become a featured community participant for Birmingham who became part of special projects and campaigns to promote a positive legacy beyond hosting the commonwealth games.

Plus Value Awareness presents a new marketing style awareness project is launched. “Zero Toxic” is designed to provide a family of strong and effective messages and information to combat prejudice bullying, discrimination and hatred. The project presents a variety of topics compared to the online project it replaces. The project goes beyond areas such as verbal abuse, bullying, physical assault and hatred. He also covers mistreatment examples, including subtle types of manipulation, disruptive exploitation and other types of mistreatment examples which is not necessarily obvious to many.  The new project is presented under a variety of features to discover Zero Toxic Pledge The list of suggestions and actions to combat bullying, discrimination prejudice and hatred. Toxic Examples This section provides a variety of different examples of mistreatment at a variety of levels. Further information is to be added on a gradual basis. Factors This is divided into seven areas with a family of short messages which everyone needs to do to take responsibility against bullying palace discrimination and hatred. Difficulties and mistreatment This section focuses on examples of how difficult it affects those with hidden differences and how this can lead to mistreatment. Time to act and speak up. This provides a summary of guidelines and tips when bullying, discrimination and hated occurs. This provided guides for hidden differences, the general public, any personal contacts and along with leaders and management of specific inclusive environments such as education employment, communities and volunteering. Further developments are to be created for the Zero Toxic project, including an insight and analysis document, visual art by the project director and marketing materials for the project (including posters flyers and leaflets) The evolving presentation of this project will evolve further with a special version of this project will appear on a special web page which will expand the project to all types of disabilities regardless if the person is visible or non-visible. Aspects of the project are planned to evolve further by presenting the message of the zero toxic project to communities, businesses, public services and society with a series of presentations, workshops, exhibitions, and displays customised to specific types of environments and circumstances. The Zero Toxic Project is now available to view via the Plus Value Awareness website Notice to editors The Zero Toxic project replaces the previous project “is this the right value?” which was online for seven years since 2016. Notice to editors Plus Value Awareness The Plus Value awareness initiative is a family of projects, information & campaigns about challenges understanding and awareness for people with invisible difficulties, to see a more human rather than medical aspects and to promote and educate a better sense of value. Eventually to develop this awareness initiative to provide in the future potential services, products and social mission activities as part of the umbrella identity Aware+Vision Hidden differences are used to describe independent people which live with specific neurological difficulties or Anxiety which is not noticed. This is associated with moderate or mild psychological and learning-related conditions (including a mild form of autism through to, Dyslexia, Dyspraxia, ADHD & Social Anxiety). Keith Mckenzie Project Director of Plus Value Awareness as well as an awareness campaigner Keith is a creative designer (Graphic design and digital art) and a salsa dancing participant With a background in Art & Design (including Graphic Design & Digital art) and a participant in music-related film documentaries, events & record label project King Of the Beats including filming and behind the scene preparations. Keith was educated at Hereford College of the Arts, the University of Northampton, Birmingham City University and Google’s Digital Garage. Since 2000, he has developed over twenty years in providing awareness projects, campaigns and activities with the Awareness brand Plus Value Awareness along with Differences Originals. Also being involved with salsa classes in the local community as an assistant. Also have participated in major dancing conventions twice a year at Birmingham’s NEC for Birmingham Latinmotion and London’s ManboCity. In 2022, Keith became a featured community participant for Birmingham who became part of special projects and campaigns to promote a positive legacy beyond hosting the commonwealth games

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You can now view the video campaign featuring the project director of Plus Value Awareness, Keith Mckenzie. The video campaign "Be Your Personal Best" with interviewing a variety of different community participants and influencers of Birmingham. This is part of "Be Bold, Be Birmingham", a year-long campaign to showcase the host city of the commonwealth games and to provide a positive legacy beyond the games. In the video, The Project Director shared different insights on projects and developments past, present and future. The video was filmed in June at Broadway Dance Centre in Perry Barr. The same district of Alexandra Stadium, the main venue for the games, where hosted the Athletics along with the opening and closing ceremonies. There was a period of time checks ahead of any approval online. You can view the video now on Birmingham City Council's Instagram page & YouTube channel. The video was produced by Liquid in conjunction with Birmingham City Council As the video is the property of Birmingham City Council, I am not responsible for the content on the link provided The video will appear in the future on the city council's YouTube channel.

An updated family of "Beyond understanding" inclusive suggestions of salsa-related dancing environments. It is featured information and guidance from the awareness feature Plus Value Awareness.  These documents were developed after my experiences as a volunteer, participant and attendee for many years at the conventions Motioncity and Latinmotion's NYE Fest. Both events occurred annually near Birmingham's NEC. In preparation for my involvement in this year's salsa convention "Motioncity," I have developed an updated edition of suggestions documents which provides possibilities and solutions to improve inclusivity to make sure attendees and volunteers living with hidden differences (Autism, ADHD, Dyslexia, Dyspraxia and Social Anxiety) is not a disadvantage. A family of two 20-page suggestions are developed including general and volunteering guides. Because many suggestions make take a long term to implement mini short-term suggestion document are created for volunteering to improve supportive volunteering environments. Each document provides examples of how a person's difficulties can be affected by situations and environments. Also provides possibilities for making a series of adjustments to make sure everyone has positive experiences regardless of ability or background. These documents have been shared with the Birmingham teams of the Motioncity family in advance of the event in August. After the initial short-term suggestion, hopefully, further possibilities can be developed for later in the year for December during Latinmotion's NYE Fest during the New Year. In the long term, there is a desire to share the suggestions guides to other dancing conventions and festivals around the country. Find out more by Visiting the Focused project by Keith Mckenzie website

A new groundbreaking approach to creative projects generated from smart devices for the first time. This evolved from a trail back in 2020 using tablet devices. This leads to two completed showing projects which include: Carbon Footprint The marketing concept presents a visual approach to how the state of our planet depends on our actions. Crystal Heart This project was inspired by the heart shape and the rainbow curves used to appreciate the essential workers during the pandemic. A concept with a sophisticated interpretation of a family of social responsibility messaging using a crystal heart concept and various visual effects. Both projects were originally developed as a trial creative application on an Android tablet. Then the concept was recreated on professional creative applications using Apple's tablet devices which was competed onto desktop software. This is the biggest shake-up of how design projects are generated and developed. More projects will be using this approach in the future. Both projects are available to view in details via the Focused projects by Keith Mckenzie website Carbon Footprint Crystal Heart (Opens in a new window) Notice to editors Keith Mckenzie With a background in Art & Design (including Graphic Design & Digital art) and a participant in the music-related film documentary, events & record label project King Of the Beats including filming and behind the scene preparations. Also has been involved with providing awareness projects, campaigns & information for 20 years with the Awareness brand Plus Value Awareness along with Differences Originals. Also are involved with salsa classes and events including participating at two major salsa dancing conventions at Birmingham NEC Aware+Vision A social enterprise proposal by Keith Mckenzie and is the new name for Plus Value Fusion. The Aware+Vision family includes Plus Value Awareness (including Differences Originals), Focused projects by Keith McKenzie (related to Graphic Design selected photography, digital art and illustration) and Feodes a new family of creative products.

A family of marketing materials has been developed at a dance studio. This is developed for Broadway dance centre in Perry Barr located in the same District in Birmimgham where the commonwealth games take place during the summer of 2022. The collecting of marketing materials including a family of flyers, posters, outdoor banners and large posters for outdoor poster frames located outside the studio. With the combination of the commonwealth games nearby and the historical heritage of the studio, the design focuses on gold silver colours and floating stars. This is associated with professionalism and star quality standards of classes. This is the second edition of marketing materials the previous version was made in 2018. As part of the schedule, the team from Salsa with Pauline house a dance class one day a week. To coincide with the gold and silver concept for the Broadway dance centre, a special version of salsa marketing posters was created using the gold and silver theme. This project is an example of a social mission activity which can benefit communites To view the project in detail visit the Focused projects from Keith Mckenzie website to find out more Notice to editors Salsa With Pauline A community-based salsa dance class located at two venues in local areas of Birmingham twice a week by Pauline Caffrey an experienced dancer covering different dancing styles. Broadway Dance Centre The community based dance studio in Perry Barr of Birmimgham with a herritage for dance classes for many generations. Keith Mckenzie With a background in Art & Design (including Graphic Design & Digital art) and a participant in the music-related film documentary, events & record label project King Of the Beats including filming and behind the scene preparations. Also has been involved with providing awareness projects, campaigns & information for 20 years with the Awareness brand Plus Value Awareness along with Differences Originals. Also are involved with salsa classes and events including participating at two major salsa dancing conventions at Birmingham NEC Aware+Vision A social enterprise proposal by Keith Mckenzie and includes Plus Value Awareness (including Differences Originals), Focused projects by Keith McKenzie (related to Graphic Design selected photography, digital art and illustration) and KMC Feodes a new family of creative products